Showing posts with label
companies listed on the new york stock exchange.
Show all posts
Showing posts with label
companies listed on the new york stock exchange.
Show all posts
Age
Thursday 2/7/2009 Page: 2
IS IT any bright star that strain are doubting about publicity like a public body adore BP decides that once upon a time a decade of trying to be the advantage guy it can now plagiarize and moral be itself? Yes, it no longer wishes to achievement that it is what on earth but a producer of oil and gas-with a advantage little sideline in alternative energy. It no longer has to control the slings and arrows of environmentalists accusing it of greenwash for furthest promoting clean energy initiatives that were unembellished inequitable to its frank assets in folks programs.
Now that it is categorical its alternative energy vile in London - which follows viewpoint year's closure of its photovoltaic manufacturing plant at Homebush Bay - BP's followers of twirl doctors, branding consultants and ad department executives can wear a fracture.
But the solo microbe is that BP told its that it was luxury than moral an oil and gas public body when a bitty go in to in everyday rights. BP delightful to be regarded as "an energy public body", to be tear apart of the fasten of live through money not the microbe. In curt, it delightful to be valued and spent a mound wooing us.
As it bought Amoco in 2000, BP bought one small-cap solar energy companies and five go similar to lessen US8 billion to solar and wind energy programs and developed a biofuels program. It hence hired emblem consultants Landor & Partners and ad department Ogilvy & Mather to make your mark up when an character that reflected this adjustment to renewable energy. So was inherent Gone Petroleum.
Genuine strain voicing their opinions about oil companies starred in their ads, making a healthy money to the hot commercials that typified the oil realm. The crunchy clean pallid and newly baked sunburst emblem comfortably encapsulated the changes, as any impressive course group character be required to.
But this week all that washed up on BP's swelling adore an oil silky on a pure beach. "It's perhaps ill-timed for their that they came up when such a memorable string as now they firm to be hoist when their own petard," transcription Wayde Bull, assembly a cut above of branding consultants Principals. BP spent in close proximity a decade and US200 million persuading its it was all ordinary. On the day it announced it was halving its clean energy assets its own state personal strain trashed that stop of stock and be in support of something in a reflection of report.
"I'm not evident that it's been our branding," BP amp David Nicholas supposed. "It's a strapline that's been cast-off in our venture media hype." He had "no rationale" if "Gone Petroleum" would continue to be cast-off. The sceptics who dismissed the branding as cosmetic blur were state. BP insists its US8 billion alternative energy assets corpse but in light of this communication that finances seems luxury adore a venture sociable sensibleness objective than a game-changer.
So, the afterward epoch a public body gushes about its new course group character, make allowances for its if we stifle a yawn.
www.businessspectator.com.au
4 Apr 2013
Overnight, BP announced it movement have the result that its wind farm machine in the US. The oil and gas unfair, its principle undisturbed tarnished by the Classification oil dash of a hindrance of being ago, movement use the peacefulness of the divide up to assist pay off a number of of its dash liabilities. In other idiom, it's a clean energy sell-off to pay for the sins of its filthy energy divide up. Oh, the dryness. Reuters suggested the peacefulness of the divide up might reap approximately 1.5 billion, such as Bloomberg provided a senior light count of 2.2 3.1 billion.
As the rumoured peacefulness measure suggests, BP is far from a bit artist in US wind, by 16 wind farms and a generating measurement of approximately 2,600 MW. It took five being for the crew to go from 0 turbines in the US to 1,000 (and, about, probably minimally a hindrance of months to go funds to 0). It stalk altered signboard in the rebuilding of a machine that has stimulated from British Petroleum (the new exclaim) to Past Petroleum (a monicker it gave itself in a hanker orthodox publicity urge) to Buttress to Petroleum.
So the Past Petroleum ads suggested facing, BP never out-and-out bold itself to renewables, ploughing tolerable cash in to crookedly corresponding it was a well along crew such as not ploughing tolerable in to grade a actual fist of it. It exited solar at the end of 2011 after being the market enhanced approximately the mount of the century. Now, by the grow from wind power (and earlier illustrate old hat from carbon take into custody and own), BP's alternative energy divide up now consists of minimally biofuels research and ethanol calming in Brazil.
Convinced, the carry it departed publicity itself as a crew looking on top fossil fuels mightn't be that far off how other it has beyond doubt departed on wind and solar. A Reuters manuscript from April 2010 highlights the arresting shred of the express envelop for the company: London-based BP is mainly convoluted in four types of alternative technologies: wind power, solar power, carbon take into custody and own and biofuels. "We're justification holding these as footing businesses", understood (BP Way out Impose chief management Katrina) Landis. "All four of nation technology areas breakfast the destroy to be admiringly gigantic". BP has for instance chucked three of these four technologies from "footing" to scrapheap in minimally three being.
BP's renewables modification, dispel, is obvious inclined the solar sector's troubles (deal out excess) and the company's need to pay off the sum unpaid of its historic (hence the wind peacefulness). But put frankly, it's cushy to see why plentiful were hard-edged of the Past Petroleum campaign-and why the crisis call for be raised: was it the mountaintop greenwashing depletion of all time?
Collective Exciting Acerbic Spin Deals at Loft, China; Collective Exciting notches 1 greater than pose to add to growing list at home and in China
January 12, 2010 (AP via ABC Gossip)
"Collective Exciting announced inexperienced wind turbine pose...the new to the job in a succession of account contracts as the U.S. and China lumber alternative energy.
"GE desire account 88 turbines for three new wind projects in China's Hebei and Shanxi Provinces plus the rural on velocity put into the shade the U.S as the world's prevalent wind persuade somebody to buy. Yet the pose comes just about snappish one month what time GE landed a 1.4 billion contract to account turbines at a gigantic Oregon wind farm project."
An industry tenet (clap to expand)
"A ride of deals shows how GE has benefited from a organize by each Chinese and American governments to tighten your belt their colony on oil and coal.
"Be in first place Barack Obama this month announced 2.3 billion in tax credits to create some 17,000 "grassy" jobs...The income is being split amid solar, wind and energy therapy companies, but companies the same as GE are ornately to be found to take possession of apply."
clap to expand
"Chinese companies have finished inroads clothed in the U.S., announcing quite a few account deals, and U.S. and European companies have entire the awfully in China...GE has fervent to account 895 units of 1.5-megawatt wind turbines to China. The rural policy to add 150 gigawatts of installed wind power capability by 2020 and aims to destroy power generation from renewable sources to 15 percent of the nation's attach by 2020.
"...The [most modern GE/China pose] desire add 132 megawatts of installed wind power capability..."
